Develop content strategies that support integrated demand generation campaigns and conversion goals
Partner with paid media, strategy, analytics and other teams to align messaging with audience, channel and campaign approach
Guide the creation of key campaign assets, including emails, landing pages and lead generation content
Use performance insights and testing to refine and improve content over time
Support new business efforts through thoughtful strategy, scoping and client conversations
Oversee and contribute to a range of content, including campaign assets, blogs, bylines, ebooks, white papers and research reports
Step in as a lead writer or editor on complex or high-priority work
Help clients translate complex ideas into clear, credible and engaging content
Ensure content aligns with buyer needs, channel expectations and performance goals
Act as a trusted advisor to clients, identifying opportunities to strengthen and expand content programs
Manage and mentor 1–2 team members, providing ongoing feedback and support
Help ensure projects are scoped appropriately and delivered efficiently
Identify ways to improve processes, quality and collaboration across the team
Contribute to broader team initiatives and training efforts

6+ years of experience in B2B content, including strong exposure to demand generation
Experience developing campaign-driven content such as email, landing pages and lead generation assets
A solid understanding of how content supports the buyer journey
Experience using performance data and testing to inform content decisions
Confidence presenting ideas and recommendations to clients
Experience managing or mentoring others
Comfort participating in and supporting sales efforts.
Strong writing and editing skills, with attention to clarity, structure and purpose
Agency experience is a plus
Familiarity with AI tools and emerging technologies preferred

🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.

Associate Director – Content

Key skills