Senior Director, Business Development

Role Overview

• Develop and implement a programming strategy that supports the organization’s vision and objectives with input from key stakeholders.
• Oversee the acquisition, development, and scheduling of content across all platforms.
• Maintain and manage the WatchFree+ programming budget.
• Monitor industry trends and audience insights to inform programming decisions.
• Ensure programming meets quality standards, regulatory requirements, and brand guidelines.
• Manage and mentor the programming and licensing team, fostering creativity and collaboration.
• Set clear goals and performance metrics for team members.
• Analyze performance metrics and adjust strategies to maximize audience engagement and ROI.
• Drive innovation in content formats, release strategies, and platform optimization.

Requirements

• Bachelor’s degree in Business, Accounting, Finance, Marketing, or related field and 6 years’ experience in business development, market development, product development, or related area OR 8 years’ experience in business development, market development, product development, or related area.
• 1 year’s supervisory experience.
• Preparing and executing budgets.
• Sales.
• Working on cross-functional teams or projects.
• Masters: Business Administration.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.