Investment Simulation and Financial Planning: Support markets with ENSUM+(Expert Net Sales Uplift Model) modelling for Expert-related financial planning. Develop and run ad-hoc investment choice simulations to inform local decisions. Empower markets with actionable insights.
Meta-Analysis and Knowledge Sharing: Consolidate ENSUM+ & Expert MMM learnings from markets to inform central analyses and business-wide applications Identify Expert growth drivers and support prioritization across BMCs.
Data Quality and Transformation: Conduct data quality audits and transform Expert-related datasets for use in MMM and other analytics. Enable reliable and accurate data for value tracking and decision-making.
Data Infrastructure and Automation Support: Transition Expert tracking data to centralised systems. Support implementation of new analytics use-cases requiring data asset access and triangulation.
KPI vs. Market Sales Analysis: Lead end-to-end analysis triangulating Expert KPIs with market share/sales data. Deliver insights to support investor relations and executive decision-making.
Testing and Validation: Design and execute new test-and-learn experiments identified in the 2026-27 roadmap. Improve predictive models and business planning assumptions. Run validation of tools/models

Proven statistical modelling experience in a commercial/marketing context (e.g. regression/time series, attribution, propensity, conversion, what-if)
Proven hands-on data capability: SQL + (Python or R), Excel (PowerQuery, VBA)
Ability to translate analytics/modelling outputs into business decisions (clear storytelling, recommendations to non-tech stakeholders, stakeholder engagement)
Comfort working across multiple data sources/systems (Enterprise data environments)
Minimum 5+ years of relevant experience
Nice to Haves: Experience delivering analytics products (dashboards/reporting/automation OR model outputs used by non-tech stakeholders)
Econometrics modelling (MMM, adstock/saturation/lag etc)
Sales performance measurement (Sales force effectiveness, CRM activity analytics)
Survey analytics (e.g SPSS)
Power BI (or other viz tools)
Cloud platforms (Azure/Databricks etc)
Healthcare/OTC/HCP domain experience

Work for international client
Bonuses based on performance
Benefits (you can choose from a variety of options: MultiSport card, private medical care in Luxmed, cinema tickets, vouchers to different shops, etc.)
Employee Support Program
mental and legal support program dedicated for WNS employees and members of their families
Empowering CSR initiatives
WNS supports charity events

Lead Marketing, Commercial Analytics Specialist

Key skills