About this role

Own targets across pipeline/revenue including CAC/ROAS, conversion rates, traffic, and channel efficiency
Lead full-funnel strategy: acquisition → conversion → closed won signals for sales led growth motion
Own website performance across UX, CRO, SEO health, site speed/Core Web Vitals, landing page conversion, and measurement
Own performance across relevant channels: search, social, ads, and more as relevant
Own the CRO roadmap: A/B testing, funnel optimization, and landing page iteration to lift conversion rates
Own SEO + AEO strategy (technical, on-page, content, schema) to grow organic traffic, rankings, and qualified conversions
Own the analytics and performance reporting stack: GA4, tag management, attribution, dashboards

5+ years of experience in Growth/performance marketing with ownership of targets and budgets
Demonstrated ability to use AI to scale digital programs while maintaining quality
Proven ownership of a website as a growth lever
SEO track record including technical SEO (indexation, CWV, schema, IA) and content strategy
Knowledge of digital and measurement tools

Growth, Digital Performance Marketing Lead

Key skills