Support the development and delivery of paid social strategies that align with client objectives and budgets
Set up, launch and manage day-to-day campaign activity across Meta and TikTok, including audience creation, targeting and budget pacing
Conduct creative testing and manage creative rotations to identify top-performing assets
Optimise campaigns using data-driven approaches to improve CPA, ROAS and other KPIs
Produce regular performance reports and present findings and recommendations to account leads and clients
Collaborate with influencers/content creators and the Influencer team to amplify paid activity where appropriate
Support tracking setup and troubleshooting with developers and analytics partners to ensure reliable measurement
Attend client meetings to discuss campaign performance, optimisations and creative needs
Monitor industry trends and platform changes to recommend new opportunities and tactics.

1-2 years’ experience managing paid social campaigns, ideally within an agency environment
Proven ability to deliver performance improvements through testing and optimisation
Comfortable using Ads Manager, Business Manager and TikTok Ads (or equivalent tools)
Strong numerical and analytical skills with experience using reporting tools such as Google Sheets or Data Studio
Excellent verbal and written communication skills for clear client and internal collaboration
Organised and able to manage multiple campaigns and priorities in a fast-paced setting
Curious and commercially minded with a proactive approach to problem solving.

Competitive salary range of £26,000
£29,000 based on experience
Innovative work environment at the cutting edge of digital marketing trends
Opportunities for professional growth and development through training and certifications
Supportive team culture that values creativity and collaborative efforts
Hybrid work options offering flexibility to balance your professional and personal life
Comprehensive benefits package, including private healthcare, wellness programmes, and team-building events
25 days annual leave plus Bank Holidays and an extra half day on your birthday.

Paid Social Executive

Key skills