About this role

Own priority liquor retail and on-premise accounts across Alberta and BC.
Build relationships with store managers, buyers, and licensees to grow distribution and visibility.
Execute retail standards: facings, displays, pricing integrity, and POS.
Plan and lead samplings, tastings, festivals and brand activations.
Train retail and on-premise staff on Stickler product and brand story.
Capture field insights, photos, and feedback to inform sales and marketing.
Maintain disciplined reporting on visits, activations, and execution quality.
Ensure compliance with AGLC and BCL regulations.

2–5 years experience in beverage alcohol, CPG, or hospitality-related field roles.
Experience in brand ambassador, territory sales, or account management roles preferred.
Strong interpersonal and relationship-building skills.
Self-starter comfortable working independently in the field.
ProServe (AB) and Serving It Right (BC) certification required.
Valid and in date driver’s license and willingness to travel, as well as carrying a commercial or business related use insurance policy in your name.
Comfort working evenings and weekends for events.

Brand Ambassador – Territory Brand Manager

Key skills