About this role

Own priority liquor retail and on-premise accounts across Alberta and BC
Build relationships with store managers, buyers, and licensees to grow distribution and visibility
Execute retail standards: facings, displays, pricing integrity, and POS
Plan and lead samplings, tastings, festivals and brand activations
Train retail and on-premise staff on Stickler product and brand story
Capture field insights, photos, and feedback to inform sales and marketing
Maintain disciplined reporting on visits, activations, and execution quality
Ensure compliance with AGLC and BCL regulations

2–5 years experience in beverage alcohol, CPG, or hospitality-related field roles
Experience in brand ambassador, territory sales, or account management roles preferred
Strong interpersonal and relationship-building skills
Self-starter comfortable working independently in the field
ProServe (AB) and Serving It Right (BC) certification required
Valid and in date driver’s license and willingness to travel, as well as carrying a commercial or business related use insurance policy in your name
Comfort working evenings and weekends for events

Brand Ambassador, Territory Brand Manager

Key skills