Influencer Manager

Role Overview

• Develop and execute Comma Football’s influencer strategy across paid partnerships, gifting programmes and long-term creator collaborations, ensuring alignment with brand and growth objectives.
• Identify and build relationships with macro, micro and nano influencers across football, fashion, culture and creator communities globally.
• Own influencer campaigns end-to-end — from outreach and negotiation through to briefing, delivery and reporting.
• Create clear and inspiring creator briefs that communicate campaign goals, storytelling angles and brand guidelines while giving creators the freedom to produce authentic content.
• Lead contracting, negotiations and commercial agreements with creators and agencies, ensuring partnerships deliver value and long-term brand alignment.
• Manage product gifting and seeding programmes, ensuring Comma Football’s jerseys and collections are placed in the hands of culturally relevant creators and football personalities.
• Work closely with the Creative Strategist and content team to ensure influencer content can feed into paid media, organic social and wider brand storytelling.
• Track the impact of creator partnerships, analysing engagement, reach and conversion metrics to identify winning partnerships and scale successful collaborations.
• Stay ahead of football culture, social trends and creator movements, identifying emerging creators and partnership opportunities.
• Ensure all influencer collaborations align with Comma Football’s premium brand identity, storytelling approach and deep connection to football culture.
• Operate creatively within lean budgets, identifying undervalued creators and partnership opportunities that deliver strong performance and cultural relevance without excessive spend.

Requirements

• Experience managing influencer marketing or creator partnerships within a DTC brand or culture-led business
• Genuine passion for football — you follow the game closely and have a strong understanding of football culture, creators, and the wider football media landscape.
• Strong understanding of macro, micro and nano influencer ecosystems, particularly within sport, football or culture-led communities.
• Experience managing paid partnerships, gifting programmes and creator campaigns
• Strong negotiation and relationship management skills
• Ability to create clear creative briefs and manage campaign delivery
• Strong organisational skills and ability to manage multiple creator partnerships simultaneously
• Analytical mindset with the ability to assess campaign performance
• High ownership mentality and comfort operating independently in a fast-paced environment

Benefits

• Fully remote
• Competitive salary