Develop and execute Comma Football’s influencer strategy across paid partnerships, gifting programmes and long-term creator collaborations, ensuring alignment with brand and growth objectives.
Identify and build relationships with macro, micro and nano influencers across football, fashion, culture and creator communities globally.
Own influencer campaigns end-to-end — from outreach and negotiation through to briefing, delivery and reporting.
Create clear and inspiring creator briefs that communicate campaign goals, storytelling angles and brand guidelines while giving creators the freedom to produce authentic content.
Lead contracting, negotiations and commercial agreements with creators and agencies, ensuring partnerships deliver value and long-term brand alignment.
Manage product gifting and seeding programmes, ensuring Comma Football’s jerseys and collections are placed in the hands of culturally relevant creators and football personalities.
Work closely with the Creative Strategist and content team to ensure influencer content can feed into paid media, organic social and wider brand storytelling.
Track the impact of creator partnerships, analysing engagement, reach and conversion metrics to identify winning partnerships and scale successful collaborations.
Stay ahead of football culture, social trends and creator movements, identifying emerging creators and partnership opportunities.
Ensure all influencer collaborations align with Comma Football’s premium brand identity, storytelling approach and deep connection to football culture.
Operate creatively within lean budgets, identifying undervalued creators and partnership opportunities that deliver strong performance and cultural relevance without excessive spend.
Requirements
Experience managing influencer marketing or creator partnerships within a DTC brand or culture-led business
Genuine passion for football — you follow the game closely and have a strong understanding of football culture, creators, and the wider football media landscape.
Strong understanding of macro, micro and nano influencer ecosystems, particularly within sport, football or culture-led communities.
Experience managing paid partnerships, gifting programmes and creator campaigns
Strong negotiation and relationship management skills
Ability to create clear creative briefs and manage campaign delivery
Strong organisational skills and ability to manage multiple creator partnerships simultaneously
Analytical mindset with the ability to assess campaign performance
High ownership mentality and comfort operating independently in a fast-paced environment