About this role
Role Overview
- Lead the day-to-day brand building and execution for Abbott Lyon Man
- Act as the Brand Guardian for Abbott Lyon Man
- protecting and shaping the brand identity, tone, and customer positioning
- Support the Brand Director in translating overarching Abbott Lyon strategy into a clear and compelling men’s brand proposition
- Own the men’s brand roadmap: launches, content pillars, key moments, seasonal planning
- Ensure all outputs align with brand guidelines and performance objectives
- Develop and execute influencer strategies to support awareness and commercial growth
- Identify and build relationships with male creators, tastemakers, and brand partners
- Own gifting, seeding, and creator collaborations
- ensuring content feels authentic and premium
- Own Abbott Lyon Man’s social media presence
- ensuring consistent content output and a strong community voice
- Drive engaging, culturally relevant content that resonates with a male audience
- Partner with performance marketing to ensure paid social creative and messaging remains aligned with the men’s brand identity
- Collaborate with the wider Abbott Lyon marketing team to ensure brand cohesion across channels
Requirements
- Proven experience in brand marketing, content, social, or influencer-led brand building
- Strong taste level
- understands what “premium but accessible” looks like in the men’s lifestyle space
- Highly organised and comfortable managing multiple projects at pace
- Confident communicator who can work cross-functionally and drive momentum
- Ambitious, self-motivated, and excited by building something from scratch
Benefits
- Rewarding salary package
- Hybrid working model
- 25 days holiday + bank holidays + your birthday off
- Free products + discounts for family and friends
- Enhanced pension scheme
- Career development and training opportunities
- Summer hours with early Friday finishes in June, July, and August
- Wellbeing and Employee Assistance via Health Assured
- Regular socials and team events