Consumer Insight and Analytics Specialist

Role Overview

• Analyze sales performance, customer behavior, campaign results, and website analytics to uncover actionable consumer insights.
• Develop dashboards and reports to track KPIs across digital campaigns, email marketing, retail channels, direct-to-consumer sales, and product launches.
• Partner with marketing to evaluate campaign effectiveness, audience segmentation, pricing strategies, and promotional performance.
• Support audience development initiatives by identifying trends in purchasing patterns, customer retention, and lifetime value.
• Provide insights that inform content strategy, launch timing, and product positioning.
• Monitor inventory levels, sell-through rates, and product velocity to proactively identify replenishment needs or potential overstocks.
• Build and maintain demand forecasting models based on historical performance, seasonality, new product introductions, and promotional plans.
• Support purchasing, print planning, and fulfillment teams with accurate data inputs and reporting.
• Assist in identifying operational efficiencies through improved reporting and performance tracking.
• Maintain clean, structured, and validated datasets across sales, marketing, and operational systems.
• Establish consistent data definitions, governance standards, and reporting processes.
• Improve data workflows between e-commerce, ERP, CRM, and marketing platforms.
• Identify opportunities to automate recurring reporting and enhance internal analytics capabilities.
• Serve as a trusted analytics partner to marketing, supply chain, editorial, operations, and leadership teams.
• Translate complex data into clear, actionable recommendations for non-technical stakeholders.
• Support product development and release strategies with performance research and post-launch analysis.
• Contribute to strategic planning conversations with reliable insights and scenario modeling.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Data Analytics, Business, Statistics, Economics, or a related field.
• 2+ years of experience in analytics, business intelligence, consumer insights, or a similar role.
• Strong proficiency in Excel and SQL; experience with data visualization tools (Tableau, Power BI, or similar).
• Experience working with e-commerce, retail, marketing, or supply chain data preferred.
• Demonstrated ability to organize and interpret large datasets to identify meaningful trends.
• Strong analytical thinking and problem-solving skills.
• Clear and effective written and verbal communication skills.
• Ability to responsibly and effectively incorporate AI tools into data analysis and workflow optimization.
• High attention to detail and commitment to data accuracy.

Tech Stack

• ERP
• SQL
• Tableau

Benefits

• Comprehensive insurance package (health, dental, vision, basic life, disability)
• Three weeks of Paid Time Off (PTO/Vacation)
• Thirteen paid holidays
• Annual employee celebration
• PTO for birthday and anniversary milestones
• 401(k) retirement eligibility
• Annual raises and profit sharing based on company profitability and personal performance
• Paid time off to volunteer with your favorite organization
• Up to one week of paid leave for an international mission trip
• $1,000 annual match to a charity of your choice (upon approval)
• Free company products and employee discounts