Deliver the 90-Day Mandate: Lead the rapid scale-up of Meta ads to reach the ~15% new acquisition milestone.
Own the Testing & Execution Engine: Set the hypotheses, define the variables, and establish the priorities for the creative team.
Exercise Budget & Kill-Switch Authority: Autonomously pause underperforming tests and reallocate spend in real-time.
Drive Creative Performance: Partner with the Creative Strategist to translate performance data into 'winning' briefs.
Prioritize Learning Velocity: Focus on high-cadence experimentation for identifying winning clusters.
Reporting & Analysis: Build transparent, weekly reporting connecting Meta spend to business impact (CAC, ROAS, Contribution Margin).

‘In-the-Platform’ experience: You must be a power user of Meta Ads Manager with a proven track record of scaling budgets from five to six (or seven) figures.
Bias for Action: You prefer moving fast and iterating over lengthy strategic planning.
Decision-Making Confidence: You are comfortable holding the ‘kill-switch’ and making high-stakes budget reallocations based on early performance signals.
Growth-Centric Analytics: Proficiency with Looker, Google Analytics, and attribution platforms (Triple Whale/Hyros).
High-Intensity Spirit: You thrive when the pressure is on and the targets are clear.
Excellent communication and collaboration skills
B2C / DTC experience

33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days
Extra day off for your birthday
Company share scheme
Bupa Private Healthcare
Income Protection
Cycle to Work Scheme
My Gym Discounts
Enhanced Company pension scheme
Quarterly Team Training and Social Budget
Enhanced Maternity and Paternity Leave
Rewarding bonus incentive scheme
24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.
Love2Shop Discount
Fresh fruit
A free coffee machine

Senior Paid Social Manager/Lead

Key skills