Own the end-to-end paid content strategy across all performance marketing channels, ensuring creative aligns with campaign goals and platform best practices.
Partner with media buyers to translate performance data into actionable insights and content briefs.
Create an inventory of all Bobbie brand, UGC, and creator content and a system for managing this content on an ongoing basis, ensuring the ROI of previously produced content.
Develop creative testing frameworks and messaging roadmaps to continuously optimize ad performance.
Collaborate with internal and external creatives (designers, copywriters, video editors) to concept and produce high-performing content.
Analyze ad-level performance metrics to identify trends, creative fatigue, and new opportunities.
Lead content planning for product launches, seasonal campaigns, and evergreen funnels.
Maintain a deep understanding of audience personas and customer journeys to inform content direction.
Stay up to date with digital advertising trends, platform algorithm changes, and emerging creative formats.
Own the strategic relationship with our affiliate agency, aligning affiliate content execution with broader paid marketing objectives.

6+ years of experience in performance-driven content strategy, with a strong focus on paid social.
Proven experience working with a DTC brand; apparel or CPG category experience strongly preferred.
Deep understanding of the paid media landscape (especially Meta, TikTok, YouTube) and how content impacts performance.
Strong analytical mindset with the ability to interpret data and translate it into creative direction.
Experience leading creative testing cycles and building insights-driven content plans.
Excellent communication skills and experience collaborating cross-functionally with marketing and creative teams.
Highly organized, self-starter, comfortable in a fast-paced, test-and-learn environment.
Hands-on experience using tools like Motion, Triple Whale, or similar for creative performance analysis.
Background in creative production, video editing, or copywriting is a plus.
Familiarity with customer segmentation and first-party data usage in paid content strategy.

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie or Baby's Only
$75 monthly internet stipend
Co-working space reimbursement

Paid Social Content Strategy Manager

Key skills