Audit and map existing PR operational workflows
Identify repetitive/manual processes that can be automated
Design, build and implement AI-driven automations, agents and systems to support outreach, reporting, media tracking, and account coordination processes
Create structured workflows that reduce dependency on manual tasks
Train and support the PR team in adopting new AI-powered processes
Continuously improve and optimize systems based on performance and team feedback
Measure impact (time saved, error reduction, output increase)

3+ years of experience in AI automation, operations optimization, or process design
Hands-on experience building automations with AI (Cursor, Claude code etc.) and workflow tools (Zapier, Make,N8N, Airtable, APIs, etc.)
Strong understanding of operational workflows
Ability to translate business needs into technical solutions
Analytical mindset with strong problem-solving skills
Experience working closely with non-technical teams
Experience in an agency and/or PR environment
a big advantage
Excellent communication skills and ownership mentality

Director of AI Transformation

Key skills