Develop a brand retention strategy and lead the execution across retention initiatives
Own retention performance by focusing on customer lifecycle, repeat purchase behavior, and long-term customer value
Manage engaging email and SMS campaigns tailored to target audiences
Analyze user behavior and identify missing growth opportunities
Establish and manage email and SMS automations; run A/B tests to enhance customer engagement
Segment contact lists to deliver personalised content based on user behaviours and interactions
Conduct a thorough analysis of retention channels' performance to shape future retention marketing strategies
Continuously optimize email, SMS content, and settings for improved deliverability, open rates, and click-through rates with a high focus on revenue
Demonstrate your knowledge of conversion-oriented best practices in email, SMS & web push marketing (subject lines, copywriting, conversion design, list growth & management, segmentation, deliverability, and GDPR, CAN-SPAM/anti-spam laws)
Work collaboratively with cross-functional teams to produce cohesive campaign execution

Proven hands-on experience in email marketing or digital marketing
Previous experience with any ESP (Klaviyo, Omnisend or other)
Confidence using analytics and reporting tools to track performance and measure impact
Curiosity and willingness to deeply understand customer behavior and lifecycle dynamic
Ability to handle multiple projects simultaneously
Proficiency at analysing customer and campaign data and converting it into insights and action plans
A can-do attitude and excitement about the digital world.

Retention Specialist

Key skills