Develop and own the overall content strategy in alignment with marketing and company objectives
Build, evolve and manage brand communication
Create, edit and publish high-quality content for the website, blog, newsletters and social media
Plan and maintain the editorial calendar
Work closely with design, product and marketing teams to ensure a consistent brand message
Produce regular reports and derive optimization measures based on performance data
Apply advanced SEO strategies to increase visibility and organic reach
Support campaigns and copywriting

Degree in Marketing, Communications, Journalism or a related field
Minimum 5 years of professional experience in content marketing, brand communications or similar areas
Proven experience in strategically building and managing brands and content strategies
Advanced SEO knowledge (on-page, off-page, tools, analyses)
Excellent written and verbal German; proficient English (spoken and written)
Experience with CMS (e.g., WordPress), social media platforms and analytics tools
Creative, strategic thinker with strong analytical skills
Structured, independent and team-oriented working style

Content Manager

Key skills