Own positioning and messaging for EcoOnline’s EHS solutions, developing clear value propositions for priority segments and industries.
Lead global go-to-market plans for new modules, features and enhancements, driving pipeline impact and win-rate improvement.
Evolve our messaging from point solutions toward a broader, platform-led narrative.
Partner with Product Management to shape roadmap direction using customer insight, competitive intelligence and market research.
Conduct win/loss interviews and voice-of-customer analysis to inform strategy.
Enable Sales and Customer Success with compelling content, tools and training.
Monitor competitor activity, pricing and packaging, recommending strategic adjustments where required.
Collaborate across Demand Generation, Content, RevOps and Customer Success to ensure cohesive, high-impact launches.
Represent EcoOnline at webinars, events and industry forums as a subject matter expert.

8+ years of B2B Product Marketing experience within enterprise SaaS
Proven success defining positioning and leading go-to-market strategy for complex solutions
Experience within EHS or adjacent compliance / safety software is strongly preferred
Ability to translate complex product capabilities into clear, differentiated customer value
Strong cross-functional influence skills within matrixed organisations
Experience conducting market research, competitive analysis and win/loss interviews
Confident presenter with excellent written communication skills
Experience working closely with Product and Sales teams in a high-growth SaaS environment
Pragmatic Marketing, PMA or similar certifications are a bonus

Principal Product Marketing Manager, EHS

Key skills