Event Marketing Manager

Emerald is a company that supports customers' businesses through various products and events. They are seeking an Event Marketing Manager to develop and manage marketing materials for over 15 annual events, ensuring all projects are completed on-time and on-budget.

Responsibilities:

• Works closely with VP of Sales and Marketing, other marketing counterparts, management and other customer facing teams to spearhead and manage marketing deliverables
• Sales and audience recruiting team marketing support
• Oversee event collateral sales and recruiting kits; inspire new ideas/creativity in these deliverables
• Assist with email campaigns utilizing Hubspot and Saleforce.com
• Cultivate and integrate new ideas and campaigns that align with both sales and recruiting goals
• Project management of 15+ event directories (print/digital) with marketing project coordinator, Emerald creative team, and print vendors
• Experience developing inbound and outbound marketing content that resonates with event target audiences
• Development and deployment of event surveys as well as tabulating/reporting results post event
• Assist with social media presence across all 15+ event pages (LinkedIn) and 1 corporate Instagram page as it relates to annual social media growth plan
• Manage post event resources at the conclusion of each event (photo, videos, and other content)
• Serve as key point of contact to outside marketing vendors (agencies, printers, videographers, and photographers)
• Manage and track all assigned event deliverable projects
• Other marketing projects as determined

Requirements:

• Relevant marketing experience, preferably in B2B events
• Exceptional project management, planning, prioritization, organization, and multi-tasking skills with a strong attention to detail
• Outstanding communicator, able to interact professionally with all levels of staff, both internal and external, especially mid to senior management
• Ability to meet project deadlines and perform under pressure
• Proactive self-starter, able to work with minimum supervision and thrives in a very fast-paced/collaborative environment
• Experience managing social media platforms and content tools a plus
• Excellent copywriting and editing skills
• Experience with Hubspot or other marketing automation platforms
• Experience with Salesforce.com or other CRM systems a plus, but not required
• Highly motivated team player with a great attitude
• Proven experience creating and deploying email marketing campaigns
• Microsoft Office experience (Word, Excel and PowerPoint)
• 10-15% travel required in support of events
• Adobe Creative Suite experience (Illustrator, Photoshop, In-Design, Acrobat Pro) preferred
• Knowledge of WordPress or other web-based CMS platforms a plus