Marketing Manager, Charter

The San Francisco Standard is the Bay Area’s fastest growing source for news and information. They are seeking a Marketing Manager to lead marketing and audience development for Charter’s growing media and events business, focusing on strategic execution and collaboration with various teams.

Responsibilities:

• Own the Charter marketing strategy and execution, aligning with key stakeholders including Partnerships, Events and Subscriber leads to drive measurable growth in newsletter subscription and paid subscription conversion
• Lead end-to-end marketing operations, from copywriting to internal reporting
• Manage marketing budget, to align with the goals of audience development and subscription growth, optimizing spend to lower cost-per-acquisition and increase subscriber lifetime value
• Oversee calendarization and coordination crossing competing products, to ensure a balanced and efficient schedule
• Drive event attendance and audience growth for Charter’s Summits and executive roundtables, building a pipeline of qualified attendees
• Establish and innovate on processes, tools, tactics for marketing, including ways we can continue to thoughtfully balance AI and automation with human-led creativity

Requirements:

• Experienced marketer with 2-4 experience in growth, lifecycle, or demand generation marketing
• Track record of success in B2B, media, SaaS, research, or subscription businesses
• Prior ownership of email / CRM / lifecycle marketing
• Passionate about supporting events, subscriptions, and content-driven funnels
• Track record of utilizing data to evaluate performance and inform decisions making
• Creative problem-solver with a low ego, high ambition approach
• Passionate about Charter and the Standard's missions to transform local news and the world of work