Own the experimentation roadmap across PLP, PDP, booking funnel, checkout, and payments
Write hypotheses, test specifications, define success metrics and guardrails, and maintain a prioritized test backlog
Document experiment learnings in a shared knowledge base
Improve search, PDP, and PLP
Optimize copy and microcopy to reduce friction and support brand tone and visual identity
Implement new payment methods, reduce friction, and improve end-to-end payment success
Develop personalized experiences for first-time, returning, and logged-in users
Define event taxonomy, build dashboards, perform QA on experiments, and oversee test-readout templates
Partner with Design for qualitative research and prototypes and with Data/Engineering for implementation and validation

2+ years in CRO, UX optimization, or experimentation (luxury or high-consideration a plus)
Strong expertise in A/B testing, experimentation frameworks, and applied statistics
Hands-on with analytics, BI, and experimentation platforms (GA4, Adobe Suite, GrowthBook, Optimizely, BigQuery, Power BI)
Knowledge of checkout and payment systems
Strong analytical storytelling skills
High empathy for luxury brand standards
Bachelor’s degree in Business, Marketing, Data Science, Engineering, or related discipline

Lead, eCommerce CRO

Key skills