Lead the Ecommerce Analyst, Lifecycle Marketing Specialist, Digital Merchandiser, and CX Lead
Provide coaching, prioritization, and clear performance expectations
Ensure the team is not a bottleneck for company initiatives
Own conversion rate, AOV, and overall digital revenue performance
Identify friction in the customer journey and remove it
Run structured experimentation and CRO initiatives
Drive improvements in conversion rate, AOV, and digital revenue performance
Identify friction points in the customer journey and implement solutions
Lead experimentation and CRO initiatives to improve site performance
Monitor key metrics such as CVR, AOV, bounce rate, and site speed
Ensure the storefront remains fast, reliable, and optimized for conversion
Oversee product merchandising structure, tagging, and collection logic
Ensure product pages, navigation, and collections support conversion and discovery
Maintain QA processes for site updates and releases
Coordinate implementation and validation of site changes and improvements
Partner with lifecycle marketing to support CRM and retention initiatives
Collaborate with CX to identify and resolve customer experience friction points
Align with paid media teams to ensure landing pages support campaign performance
Support product launches and marketing campaigns from an ecommerce perspective
Provide support and alignment across other digital channels such as Amazon and Home Depot

Bring at least 5 years of experience in DTC ecommerce, including hands-on work with Shopify. You understand how themes, apps, and site structure impact performance.
Have a track record of improving conversion and ecommerce performance.
You can point to specific, measurable results you’ve driven through testing and optimization.
Are fluent in ecommerce data. You use tools like GA4, Shopify Analytics, and heatmapping platforms to identify issues and prioritize what matters.
Understand how the full funnel connects. You can work across paid media, CRM, CX, and onsite experience to improve overall performance, not just one piece of it.
Are technically capable enough to move quickly. You don’t need to be a developer, but you can make light edits or confidently work with developers using Liquid, HTML, or JavaScript.
Have experience working cross-functionally and keeping execution aligned across brand, design, and marketing teams.
Have managed external partners or agencies and know how to hold them accountable to outcomes, not just activity.
Bring structure and accountability to how work gets done. You prioritize well, follow through, and raise the bar for execution across the team.
Have a proven ability to motivate, develop, and retain strong team members.
Bring a strong track record of performance management and accountability.
Know how to increase team output by creating clarity, structure, and focus.
Are comfortable giving direct feedback, making tough calls, and holding a high bar.

Pay-for-performance profit-sharing bonus structure
Super-immersive learning environment and the opportunity to develop your career with us, if you can keep up
Flexible and inclusive benefits including HSA
Employee Stock Option Plan
Hybrid work structure
we are committed to 3 days in office
Open concept, bright, dog-friendly office vibe (our furry friends can’t wait to meet you!)
Strict “No email/slack on phones” policy and “No email/slack outside of office hours” policy — we value our personal time and are committed to protecting this for our team members.
Fully stocked kitchen with snacks and fresh fruit

eCommerce Manager, DTC – Shopify

Key skills