eCommerce Specialist

Role Overview

• Follow briefs from Marketing for the creation of targeted audiences for weekly campaigns utilising the GXL Marketing Stack.
• Forecast weekly send volumes for all Email and SMS campaigns.
• Scheduling and execution of weekly campaigns.
• Ongoing management of CRM Campaigns including scheduling and deployment.
• Support the development and application of digital measurement techniques, tools and metrics across the marketing stack.
• Monitor daily reports (including CRM estimate and send summaries).
• Engage stakeholders to identify objectives of campaign and target audience.
• Complete weekly audience segmentation and allocation.
• Manage weekly campaigns performance.
• Keep plan updated and others apprised of risk to timelines if required.
• Weekly reporting on campaign performance, highlighting trends and insight that helps shape digital communication across GXL.
• These may include open & click rates, acquisition & retention and churn reduction.
• Deliver reporting to highlight the commercial returns derived from a rigorous test and optimisation plan.
• Circulate weekly reports to relevant stakeholders as required.
• Perform monthly and quarterly reviews, highlighting trends, key takeaways and opportunities.
• Support the CRM Team in the optimisation plan which will articulate the details of each experiment including clear hurdles and measures for success.
• Continually support an improved customer experience through post analysis of experiments within the consumer channel.
• Identify communications opportunities within audience segments.
• Engage stakeholders to ideate and contribute how key metrics can be improved to support objectives of campaign and target audience.
• Recommendations for the enhancement and optimisation of all consumer communications.
• Provide thought leadership in how the marketing stack can deliver on strategy.
• Conceive new ideas and optimisation of existing ideas.
• Identify material risk and mitigate as required.
• Support business cases, presentations or updates to drive change.
• Support the CRM plan and long-term agenda.
• Participate in discussion of new projects to ensure CRM/Data is represented and test and learn is included.
• This role must experience strong and continual personal growth, pushing the boundaries of skill level both analytical and otherwise, through self-awareness and industry research into marketing and analytical trends.
• This role will regularly engage a broad and diverse range of people, as such to succeed this role will need to build relationships.
• Presenting in a way which is clear and convincing, breaking down complex information in easily digestible ways.
• Demonstrable knowledge sharing within the team.

Requirements

• Tertiary qualification in a relevant discipline is required (Marketing, Mathematics, Statistics, Computer Science, Economics, Business, Finance, Commerce etc.).
• Marketing experience with at least 2-4 years of relevant work experience.
• Passion for and an understanding of marketing technologies.
• Data driven marketer with a strong commercial sense and capable of deriving insights from structured data.
• Knowledge and experience of using any Adobe Marketing tools such as Adobe Campaign Standard, will be highly regarded.

Benefits

• You’re Valued. You won’t just be a number. You’ll be part of a close-knit, collaborative team where your contributions matter.
• You’ll Grow. From day one, you’ll have access to learning opportunities, mentoring, and support to help you reach your full potential.
• You’ll Belong. We’re proud of our vibrant and inclusive culture, filled with team-building events, company-wide celebrations, wellness programs, and more.
• You’ll Work in Style. Our world-class offices are located in premium business hubs like BGC and Ortigas. Modern, comfortable, and designed to bring out your best.
• You’ll Work with Global Brands. We match you with top international clients where you’ll work directly with their teams and make a real impact.