CRO Expert, Conversion Rate Optimization

Role Overview

• Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions.
• Run high‑impact A/B and multivariate tests using Adobe Target.
• Spot funnel drop‑offs instantly and turn insights into tangible conversion wins.
• Translate results into crisp, actionable recommendations that inspire squads to move fast.
• Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.
• Track the full funnel — from click to sale — and steer optimizations where they matter most.
• Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.
• Hunt down friction and elevate every step of the customer journey.
• Boost landing‑page and sales‑flow performance through sharp UX, smart content and SEO‑savvy improvements.
• Partner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow.
• Turn CRO best practices into team standards and raise the bar across the organisation.

Requirements

• 5+ years of experience in CRO, digital marketing, analytics or e‑commerce.
• Expertise in Adobe Analytics, Adobe Target and structured experimentation.
• Strong grasp of UX, digital behaviour and SEO fundamentals.
• Collaborative mindset and ease working in an agile, international environment.
• A B2B expertise / background is preferred, but not a must.
• Master's degree or equivalent experience.
• Fluent in English, and Dutch or French.

Benefits

• A role with real impact in a rapidly evolving digital ecosystem.
• Challenging work and endless opportunities to grow.
• A dynamic, informal culture supported by passionate colleagues.
• An agile environment where ideas matter more than hierarchy.
• A flexible and empowering hybrid work model.