CRM Operations Manager

Role Overview

• Own and manage the company’s HubSpot / Monday.com environment including contacts, companies, deals, pipelines, properties, workflows, and reporting.
• Maintain a structured and scalable CRM architecture across business units and commercial workflows.
• Ensure CRM acts as the central source of truth for commercial customer data across all SiGMA services and products.
• Define and maintain lifecycle stages, pipeline structures, CRM standards, and data governance practices.
• Ensure data quality, deduplication, and consistent data structures across the CRM systems.
• Design and implement workflows supporting lead management, deal progression, onboarding, renewals, and lifecycle engagement.
• Implement lead scoring, lifecycle automation, and structured pipeline management.
• Analyse and optimise sales and marketing processes across the organisation, identifying operational inefficiencies and implementing CRM-driven improvements.
• Standardise commercial processes across different teams and business units.
• Build dashboards and reporting frameworks for sales performance, pipeline health, marketing attribution, and commercial forecasting.
• Provide clear visibility into commercial performance, pipeline health, and revenue opportunities.
• Manage integrations between HubSpot / Monday.com and internal platforms such as event systems, websites, and other operational tools.
• Collaborate with Product and Engineering teams to ensure consistent data ownership and data flows between systems.
• Act as the internal CRM expert supporting Sales, Marketing, and Operations teams.
• Provide training, documentation, and best practices to ensure strong CRM adoption across the organisation.
• Monitor CRM adoption, data quality, pipeline visibility, and lead conversion efficiency across teams.

Requirements

• Strong understanding of CRM systems and revenue operations, particularly HubSpot and modern sales and marketing automation tools.
• Ability to design and manage scalable CRM data models, pipelines, and commercial workflows across multiple business units.
• Experience building automation workflows, lifecycle management processes, and lead routing systems.
• Strong analytical skills with the ability to translate CRM data into actionable insights for sales and marketing teams.
• Experience building reporting frameworks, dashboards, and pipeline visibility for commercial performance and forecasting.
• Understanding of CRM integrations, APIs, and data synchronisation between platforms.
• Ability to collaborate effectively with Product, Engineering, Sales, Marketing, and Operations teams.
• Strong organisational and process-improvement mindset with the ability to structure and optimise commercial operations.

Benefits

• Operate from the office, with one day a week working from home
• Additional day off on your birthday
• Work abroad up to 6 weeks per year from one of our global offices, with full coverage of flights and accommodation
• Flexible working hours: start between 7:30 and 9am.
• No limit, free access to over 100 courses from iGaming Academy
• Breakfasts at the office and more