Lead and coach a growing marketing team by providing clear direction, setting priorities, and ensuring high-quality execution of ABM, digital, and demand-generation programs.
Define and drive ChapsVision's ABM strategy in North America, including segmentation, account selection, personalization, and campaign execution.
Collaborate with sales leadership to design multi-touch, account-centric programs to increase engagement, pipeline, and conversion rates for targeted enterprise accounts.
Lead digital demand-generation initiatives across channels (email, paid media, webinars, SEO, and content syndication) to accelerate growth at the top and mid-funnel.
Work closely with Product Marketing and Sales teams to ensure message consistency, value propositions, and campaign alignment.
Design and oversee nurturing programs leveraging HubSpot and other marketing automation tools to deliver the right content at the right stage of the buyer journey.
Measure, analyze, and optimize campaign performance by defining KPIs, dashboards, and analyses to continuously improve ROI.
Manage relationships with agencies and partners to ensure operational excellence and innovation in digital and ABM programs.
Act as a trusted advisor and deputy to the Head of Marketing, contributing to the annual marketing strategy, budgets, and go-to-market priorities.

10+ years of progressive experience in B2B demand generation, ABM, or digital marketing, preferably in SaaS, AI, or enterprise software.
Proven success designing and deploying account-based marketing programs that generate measurable pipeline and revenue.
Strong command of B2B marketing automation, CRM, and analytics tools (HubSpot, Salesforce, 6sense, Demandbase, etc.).
Strong strategic and analytical skills, with the ability to turn complex data into actionable insights.
Excellent communication and leadership skills, with the ability to influence cross-functional teams and senior stakeholders.
Creative, hands-on profile with a strong focus on execution and experimentation.
Bilingual in English and French, both spoken and written.

Head of Demand Generation

Key skills