Act as the strategic owner of demand generation for the US, translating GTM priorities into high-performing, revenue-focused demand programs.
Evolve US messaging across the website, landing pages, paid campaigns, and sales collateral to resonate with US B2B buyers.
Partner with Global Growth Marketing to plan and optimize US paid demand campaigns (LinkedIn, Google Search, retargeting, content syndication); own targeting, segmentation, and messaging.
Enable SDRs and Sales with relevant campaign context, assets, plays, templates, and messaging to improve conversion and pipeline quality.
Plan and deliver light field marketing programs in the US: regional events, partner activations, executive sessions, and webinars as needed.
Own pipeline reporting for the US region, including funnel conversion, pipeline creation, pipeline velocity, and campaign influence.
Collaborate closely with designers and content marketers to brief and adapt assets—without personally owning heavy content production.
Continuously test, measure, and iterate to improve cost per meeting/demo, pipeline created, win-rate influence, and ROI.
Represent the US customer and buyer perspective internally, sharing insights to influence messaging, positioning, and GTM strategy.

8+ years in B2B SaaS marketing, with hands-on experience in demand generation, growth marketing, or regional marketing in the US.
Experience leading and developing a North America demand generation team, setting strategy, prioritization, and performance standards while partnering closely with Sales, SDR , and Marketing leadership to drive pipeline outcomes.
Proven experience owning pipeline creation in partnership with Sales teams.
Strong familiarity with LinkedIn Ads, Google Ads, and similar paid demand channels.
Experience running integrated demand programs across paid, content, outbound, and field motions.
Solid understanding of ABM principles (1:1, 1:few, 1:many).
Comfortable working in martech and data tools such as HubSpot, Dreamdata, and similar platforms.
Analytical and outcome-driven: confident with funnel metrics, pipeline reporting, and optimization.
Experience running smaller field or regional events and webinars.
Ability to create light enablement materials (email templates, one-pagers, micro-assets).

medical, dental, and vision coverage (with a portion of premiums covered by the company)
life insurance
PTO
11 paid holidays plus 2 floating holidays
wellness benefits
paid parental leave
401(k) match
more

Director of Demand Generation

Key skills