Lead and mentor a growing marketing team, providing direction, setting priorities, and ensuring strong execution across ABM, digital, and demand-generation programs.
Develop and own ChapsVision’s North American ABM strategy, including segmentation, account selection, personalization, and campaign execution.
Partner with Sales leadership to design multi-touch, account-centric programs that increase engagement, pipeline, and conversion across target enterprise accounts.
Lead digital demand generation initiatives across channels (email, paid media, webinars, SEO, and content syndication) to accelerate top
and mid-funnel growth.
Collaborate closely with Product Marketing and Sales to ensure consistent messaging, value propositions, and campaign alignment.
Design and oversee nurture programs that leverage HubSpot and other automation tools to deliver the right content at the right time in the buyer journey.
Measure, analyze, and optimize campaign performance, defining KPIs, dashboards, and insights to continuously improve ROI.
Manage agency and vendor relationships to ensure executional excellence and innovation across digital and ABM programs.
Serve as a trusted advisor and deputy to the Head of Marketing, helping to shape annual marketing strategy, budgets, and GTM priorities.

10+ years of progressive experience in B2B demand generation, ABM, or digital marketing, ideally within SaaS, AI, or enterprise software.
Proven success in developing and scaling account-based marketing programs that drive measurable pipeline and revenue.
Deep understanding of B2B marketing automation, CRM, and analytics tools (HubSpot, Salesforce, 6sense, Demandbase, etc.).
Strong strategic and analytical skills with the ability to translate complex data into actionable insights.
Excellent communication and leadership skills, able to influence cross-functional teams and senior stakeholders.
Creative, hands-on operator with a bias for execution and experimentation.

Head of Demand Generation

Key skills