Field Marketing Manager – B2B SaaS
Frankfurt am Main, Hesse, Germany
Full Time
4 hours ago
No H1B
Key skills
SaaSCommunicationCollaborationRemote WorkSales
About this role
Role Overview
- Planning and execution of integrated marketing campaigns
- Developing targeted campaigns for defined target industries
- Measuring performance (MQLs, SQLs, pipeline contribution) and deriving optimizations
- Developing and orchestrating ABM campaigns in collaboration with Sales
- Identifying strategic target accounts and developing personalized outreach concepts
- Executing events, trade shows and webinars to support the pipeline
- Close collaboration with Sales to generate pipeline
- Working with HubSpot for campaign setup, tracking and reporting
Requirements
- Several years of experience in B2B marketing, preferably in a SaaS environment
- Solid experience in field marketing, campaign management and/or ABM
- Experience planning and executing events and webinars
- Proficient with HubSpot or similar tools
- Ability to create compelling presentations and sales collateral
- Data-driven approach with a strong understanding of funnel, pipeline and KPIs
- Hands-on mentality and comfort working in a dynamic environment
- Strong communication skills in German (native) and fluent in English
- Ideally, experience with the manufacturing industry or complex B2B solutions
Benefits
- 30 days annual leave
- Flexible working hours (including remote work)
- Training and development budget
- Participation in regular team and company events