Own day-to-day administration and long-term roadmap for all marketing systems and tools, centered on HubSpot’s Marketing Hub and our own proprietary AI-native customer data platform
Design and maintain lifecycle stages, lead and account scoring models, and routing rules that align with our go-to-market strategy
Build, optimize, and document AI-driven workflows for lead capture, enrichment, nurture, handoff to Sales, and post-sales engagement
Manage the infrastructure for emails, landing pages, forms, and subscriptions, ensuring brand consistency, compliance, and deliverability
Define and enforce data standards, perform regular data quality audits, and partner with RevOps and IT on integrations
Develop and maintain dashboards and reporting for funnel health, campaign performance, and attribution, enabling data-driven decisions across go-to-market teams
Evaluate, implement, and manage complementary martech tools and integrations that extend the value of HubSpot
Enable and train stakeholders on best practices, processes, and usage of all marketing systems, tools and reporting

4+ years in Marketing Operations or related role within an Enterprise SaaS B2B environment
Deep, hands-on expertise with HubSpot Marketing Hub (admin-level configuration, workflows, and reporting) and a proven record of successfully implementing and operating new tools, systems and reporting more generally
Strong understanding of demand generation, lead lifecycle management, and funnel metrics in the context of managing a connected marketing tech stack
Analytical mindset with the ability to translate insights into system, process and reporting improvements
Clear communicator who can collaborate effectively with Marketing, Sales, and technical teams, and who documents processes thoroughly
Possesses strong communication and interpersonal skills, with the ability to effectively collaborate and align with cross-functional teams across multiple regions.

Comprehensive medical, dental, vision plans and Employee Assistance Program (EAP)
Competitive compensation packages
Company paid life insurance 3x salary
Company paid short
and long-term disability coverage
Retirement planning (401K) with 4% company match
Restricted Stock Units (RSU)
Flexible Time Off (FTO)
Up to 26 weeks paid parental leave including a post-partum night nurse
Comprehensive support and access to care for everyone, everywhere through Carrot
our global reproductive health and family-building benefit.

Marketing Operations Manager

Key skills