Support new releases across our different launch tiers, from new products and major releases to enhancements
Project manage and execute on the delivery of go-to-market plans and launch timelines working closely with Cross functional teams
Conduct market research, competitive analysis, and customer insights to inform how we position Xelix in the market
Gather feedback through interviews, surveys, and win/loss analysis
Create sales collateral (customer-facing presentations, internal cheat sheets, battlecards), product collateral (brochures, web content, product videos, demo recordings, business case documentation, RFP content), product content (release notes, in-app marketing, documentation) and campaign content (incl. webinars, guides, blogs, videos.) in collaboration with our Content Marketing Manager
Help refine and manage our buyer personas and ideal customer profiles, including keyword (SEO) mapping and query (GEO) mapping to optimize targeting and discoverability
Collaborate with marketing, sales, and product teams on campaign strategy and launch coordination across all new major releases
Work with sales consultants and sales enablement to equip our commercial teams with the materials and knowledge they need to win
Partner closely with SMEs across the business, the digital team, Product Managers, and the Content Marketing Manager to deliver cohesive, high-impact work

5+ years' experience in Product Marketing within B2B SaaS
Proven experience developing personas, ICPs, and messaging frameworks aligned to specific audiences
Can create buyer journey-aligned content that moves prospects through the funnel
Is a natural storyteller who can translate technical product features into business outcomes
Thrives at the intersection of product, marketing, and sales; you're a born collaborator
Has strong written communication skills and isn't afraid to roll up their sleeves to write
Understands competitive positioning and knows how to make products stand out in crowded markets
Is commercially minded and outcome-focused; you measure success in pipeline and revenue, not just deliverables
Makes smart use of AI to work more efficiently
Can juggle multiple launches and projects without dropping the ball

27 days of annual leave (including 3 days Christmas closing) which increases up to 3 days based on tenure, with the option to roll over, buy or sell up to 3 days
Hybrid working with two days a week from our dog-friendly Hoxton office
On-site gym and cycle to work scheme
Employee discount at over 100 retailers
Comprehensive private medical & dental cover with Vitality
Enhanced parental leave pay
Learning & development culture – £1,000 personal annual budget
We’re carbon-neutral and are working towards ambitious carbon reduction goals
Lots of team socials & activities
Annual team retreat

Senior Product Marketing Manager

Key skills