Take ownership and lead all CRO-related activities, improving processes and infrastructure
Develop and execute data-driven CRO strategies focused on boosting performance across all digital channels
Continuously benchmark A/B testing results and implement iterative improvements
Conduct deep user behavior analysis using data, heatmaps, session recordings, and other research tools
Identify and prioritize opportunities to enhance user journeys and optimize conversion paths
Manage a structured A/B testing roadmap, aligning with company-wide strategies and growth priorities
Create and optimize funnels and landing pages to maximize user acquisition and retention
Ensure seamless collaboration within cross-functional teams and maintain productive partnerships with stakeholders
Use tools like Google Analytics, VWO, Hotjar, and others to dig into performance insights and uncover high-impact opportunities

2+ years of CRO experience, preferably in fast-paced, product-led environments
Strong leadership with excellent interpersonal and communication skills
Proven track record of managing CRO initiatives and teams successfully
Highly analytical and comfortable with tools like Google Analytics, Hotjar, VWO, Optimizely, etc.
Solid understanding of key business metrics: Revenue, LTV, CR, ROAS
Goal-oriented and results-driven, able to prioritize high-impact tasks and juggle multiple projects
Embrace a data-first mindset, using research and hypotheses to guide decision-making
Fluent in English, both written and verbal.

Conversion Rate Optimization Specialist

Key skills