Customer Marketing Manager

Role Overview

• Own and manage customer lifecycle communication and engagement programs across VISIT’s customer base
• Develop customer marketing initiatives that drive product adoption, retention, advocacy, and expansion
• Create enablement content and best-practice materials that help customers understand and successfully use our platform
• Collaborate with Sales and Customer Success teams to support upgrade, cross-sell, and expansion initiatives
• Develop customer stories, case studies, testimonials, guides, and success assets that highlight customer outcomes and product value
• Plan and execute partner marketing campaigns and materials in collaboration with the Partner function
• Manage customer-facing communication channels such as newsletters, webinars, and product update announcements
• Build customer lifecycle journeys and campaigns that support education, adoption, cross-sell, and advocacy
• Measure engagement and the influence of customer marketing activities on expansion opportunities and pipeline

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Experience working with customer marketing, lifecycle marketing, or similar customer engagement roles
• Strong understanding of SaaS adoption journeys and how customers adopt and expand their use of digital platforms
• Strong communication and content development skills, with the ability to translate product value into clear and compelling messaging
• Experience collaborating cross-functionally with teams such as Sales, Customer Success, Product, and Marketing
• Structured and proactive professional who enjoys building customer engagement programs that create measurable impact
• A collaborative team player who works effectively across teams and functions
• Curious, customer-focused, and motivated by helping customers succeed and grow with our platform
• Strong organizational and project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously
• Experience working with marketing automation or CRM tools such as HubSpot is considered a strong advantage
• English proficiency, minimum B1 level, is required for this role.

Benefits

• A culture that supports learning, collaboration, and continuous improvement
• An international environment with colleagues across more than 10 countries
• Work that directly contributes to better experiences for operators, partners, and guests
• A company that strives to be reliable, helpful, and constantly improving — with grit and a smile on our faces