Own and lead VISIT’s entire paid media setup, including Google Ads, LinkedIn Ads, Meta Ads and other relevant channels
Plan, execute, and continuously optimize campaigns with a strong focus on performance, lead generation, and low cost per click
Take full responsibility for daily monitoring, analysis, reporting, and optimization of campaigns
Manage and optimize a significant marketing budge with clear accountability for results
Evaluate channel mix and performance, drawing clear conclusions on what works, what doesn’t, and why
Proactively identify underperforming campaigns and make data-driven adjustments together with the wider marketing team
Work closely with stakeholders to explore how we can increase leads across broader and evolving target audiences
Lead performance marketing initiatives independently, making informed decisions and acting as VISIT’s internal lead and guide within paid media
Build and develop performance marketing structures, processes, and reporting frameworks as we scale
Collaborate across a global marketing team working with multiple markets and regions

10+ years of experience in marketing, with at least 5 years of hands-on performance marketing experience, either in-house or agency-side
Proven track record of managing and optimizing paid advertising campaigns at scale
Comfortable taking full ownership of strategy, execution, and results within performance marketing
Deep expertise in Google Ads, LinkedIn Ads, Meta Ads, and relevant tracking, optimization, and reporting tools
Highly analytical and experienced in building dashboards and performance reporting frameworks
Understand what drives high-performing ads and have hands-on experience with A/B testing
Experience with SEO and GEO optimization, including keyword strategy and on-page improvements
Experience with B2B marketing and preferably Account Based Marketing
Strong collaborator who enjoys working cross-functionally and aligning marketing efforts with broader business goals
Experience with HubSpot is a plus, but not required
Pragmatic and solution-oriented — comfortable “making things work” when needed and not afraid to roll up your sleeves

A culture that supports learning, collaboration, and continuous improvement
An international environment with colleagues across more than 10 countries
Work that directly contributes to better experiences for operators, partners, and guests
A company that strives to be reliable, helpful, and constantly improving — with grit and a smile on our faces

Senior Performance Marketing Manager

Key skills