Strategy Lead

Role Overview

• Develop and lead a comprehensive Reddit strategy across all GUS brands, covering organic engagement, brand presence, community participation, and paid partnership opportunities.
• Define Reddit governance, including tone of voice, risk protocols, escalation pathways, and cross-brand participation frameworks.
• Advise senior marketing and brand stakeholders on Reddit-specific risks, emerging themes, and opportunities affecting student recruitment, reputation, and competitive positioning.
• Partner with Communications, PR, and Brand teams to ensure messaging accuracy, consistency, and rapid response to reputational issues.
• Lead proactive participation in high-impact conversations across education, careers, and institution-specific subreddits, shaping sentiment with transparent and authoritative information.
• Identify misinformation, emerging risks, and negative sentiment patterns; develop and execute mitigation plans in collaboration with PR and senior leadership.
• Build and maintain constructive relationships with subreddit moderators and community leaders to support credible representation of GUS institutions.
• Design and manage Reddit-native content strategies (e.g., AMAs, expert Q&As, themed discussions) aligned to brand and recruitment priorities.
• Create a scalable playbook and training resources enabling consistent execution and risk management across multiple institutions.
• Oversee monitoring of brand mentions, sentiment trends, competitor activity, and thematic conversation patterns across Reddit.
• Produce regular executive-level insight reports, highlighting reputational trends, risk assessments, and strategic recommendations.
• Use data to continuously refine audience strategy, content direction, and community engagement priorities.
• Ensure alignment with enterprise-level social listening frameworks and contribute Reddit-specific intelligence to broader marketing and communications reporting.

Requirements

• Minimum 6 years’ experience in social media or community management, including substantial hands-on Reddit management for a complex brand.
• Demonstrable expertise in Reddit culture, behaviour, and moderation systems, with a strong record of navigating sensitive or reputation-critical discussions.
• Exceptional written communication with the ability to adapt tone and complexity to suit diverse community contexts.
• Strong analytical skills and proficiency with relevant tools (e.g., Google Analytics, SEMRush, social listening platforms).
• Experience influencing cross-functional stakeholders and advising senior leaders on reputational risks and community insight.

Benefits

• Hybrid working
• most roles offer hybrid or flexible arrangements to support work life balance.
• Contributory Pension Scheme
• 5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions.
• Season Ticket Loan (T&C's apply)
• spread the cost of your commute with an interest-free travel loan.
• Training & Development opportunities (T&C's apply)
• access to short courses via FutureLearn and Group-wide professional development programmes.
• Staff Discount Scheme
• via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc.
• Employee Assistance Programme
• confidential support for your wellbeing, whenever you need it.
• Refer a Friend Scheme for Staff Members
• Earn rewards for helping us bring great talent into the team.
• Tuition Support
• Discounts and sponsorship opportunities at select GUS institutions, including The University of Law.