Develop and lead a comprehensive Reddit strategy across all GUS brands, covering organic engagement, brand presence, community participation, and paid partnership opportunities.
Define Reddit governance, including tone of voice, risk protocols, escalation pathways, and cross-brand participation frameworks.
Advise senior marketing and brand stakeholders on Reddit-specific risks, emerging themes, and opportunities affecting student recruitment, reputation, and competitive positioning.
Partner with Communications, PR, and Brand teams to ensure messaging accuracy, consistency, and rapid response to reputational issues.
Lead proactive participation in high-impact conversations across education, careers, and institution-specific subreddits, shaping sentiment with transparent and authoritative information.
Identify misinformation, emerging risks, and negative sentiment patterns; develop and execute mitigation plans in collaboration with PR and senior leadership.
Build and maintain constructive relationships with subreddit moderators and community leaders to support credible representation of GUS institutions.
Design and manage Reddit-native content strategies (e.g., AMAs, expert Q&As, themed discussions) aligned to brand and recruitment priorities.
Create a scalable playbook and training resources enabling consistent execution and risk management across multiple institutions.
Oversee monitoring of brand mentions, sentiment trends, competitor activity, and thematic conversation patterns across Reddit.
Produce regular executive-level insight reports, highlighting reputational trends, risk assessments, and strategic recommendations.
Use data to continuously refine audience strategy, content direction, and community engagement priorities.
Ensure alignment with enterprise-level social listening frameworks and contribute Reddit-specific intelligence to broader marketing and communications reporting.
Requirements
Minimum 6 years’ experience in social media or community management, including substantial hands-on Reddit management for a complex brand.
Demonstrable expertise in Reddit culture, behaviour, and moderation systems, with a strong record of navigating sensitive or reputation-critical discussions.
Exceptional written communication with the ability to adapt tone and complexity to suit diverse community contexts.
Strong analytical skills and proficiency with relevant tools (e.g., Google Analytics, SEMRush, social listening platforms).
Experience influencing cross-functional stakeholders and advising senior leaders on reputational risks and community insight.
Benefits
Hybrid working
most roles offer hybrid or flexible arrangements to support work life balance.
Contributory Pension Scheme
5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions.
Season Ticket Loan (T&C's apply)
spread the cost of your commute with an interest-free travel loan.
Training & Development opportunities (T&C's apply)
access to short courses via FutureLearn and Group-wide professional development programmes.
Staff Discount Scheme
via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc.
Employee Assistance Programme
confidential support for your wellbeing, whenever you need it.
Refer a Friend Scheme for Staff Members
Earn rewards for helping us bring great talent into the team.
Tuition Support
Discounts and sponsorship opportunities at select GUS institutions, including The University of Law.