Write High-Converting Video Scripts
Craft direct-response scripts for UGC creators, actors, and voice-over artists.
Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA).
Write specific visual notes alongside dialogue to guide editors and producers on the creative vision.
Research client products, competitors, and customer reviews to find unique "angles" (e.g., "The scientific approach to acne" vs. "The morning routine aesthetic").
Brainstorm varied hook concepts to test what grabs attention best (e.g., Shocking Statement vs. ASMR Visual).
Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads.
Review performance data with the Strategy team and iterate based on data.

2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies.
You understand the difference between "brand writing" (building feelings) and "direct response writing" (driving sales).
You know how to grab attention instantly.
You understand human desires and objections. You know how to weave social proof and urgency into a script naturally.
You can switch seamlessly between writing for a Gen Z skincare brand (slang, casual, fast) and a luxury home goods brand (elevated, descriptive, smooth).
Perfect grammar and command of American English idioms/slang is required. You must understand the nuances of culture to write effective ads.

Competitive Compensation: $40,000-$70,000/year
Growth Opportunities: Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role.
Relentless Innovation Culture: Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production.

Marketing Copywriter

Key skills