Develop and execute annual North America marketing plans for IVF consumables including media, culture, cryo, embryo handling, labware, and workflow-support products.
Lead portfolio positioning, segmentation, value propositions, and messaging based on customer insights and competitive analysis.
Manage lifecycle strategy including new product introductions, phased enhancements, portfolio rationalization, and end-of-life planning.
Own regional pricing strategy and margin optimization in collaboration with regional commercial teams.
Identify and size market opportunities using market data, voice-of-customer research, and clinical trends in ART.
Lead campaigns to grow category awareness, including digital marketing, KOL engagement, and participation in global congresses (ASRM).
Support sales organizations with content, tools, and targeted programs to improve conversion and utilization.
Develop educational pathways and content to increase product competency for embryologists and clinicians.
Drive launch readiness and go-to-market execution for new consumable products.
Build sales tools, training materials, clinical evidence summaries, objection-handling guides, and digital assets.
Maintain a strong understanding of IVF lab processes, embryology workflows, quality control considerations, and clinical pain points.
Build relationships with key IVF clinics, lab directors, and embryologists to gather insights and test new concepts.

Bachelor's degree in Marketing, Life Sciences, Business, or related field.
7+ years of marketing experience in medical devices, biotech, or diagnostics; 3+ years in IVF/ART preferred.
Demonstrated success managing technical product lines and launching new products.
Strong understanding of IVF laboratory workflows and consumable product usage.
Proven ability to lead complex projects and influence cross-functional teams.
Excellent communication, presentation, and strategic planning skills.

Senior Marketing Manager – Consumables

Key skills