Senior Performance Marketing Manager
Germany
Full Time
4 hours ago
No H1B
Key skills
A/B Testing
About this role
Role Overview
- Manage Google Ads and Meta campaigns, ensuring efficient and effective spend
- Expand LinkedIn and Reddit campaigns
- Improve and maintain tracking setup
- Develop automated real-time dashboards
- Analyze channel interactions and customer journey
- Implement A/B testing for landing pages and ad copy
- Mentor team members to elevate expertise
- Collaborate with creative briefs to ensure high-performing assets
- Develop standardized workflows and reporting templates
- Translate campaign data into actionable insights for management
Requirements
- At least 5 years of experience in Google Ads AND Meta Ads (Facebook/Instagram)
- You have independently planned, set up, tested, and scaled campaigns
- You think in terms of funnels, budgets, and target audiences, not just CTRs and clicks
- You work in a data-driven, structured manner with a strategic mindset
- Knowledge of GTM and the Server-Side API (CAPI) for Meta and Enhanced Conversions for Google
- Solid understanding of the Weiterbildung landscape in Germany
- Ability to speak and write in English fluently. Good level of German is a plus
- Plus: experience launching campaigns on LinkedIn and Reddit
Benefits
- 30 days holiday
- Campus in Berlin
- An opportunity to join one of the fastest-growing companies in Tech-Education
- A platform to grow as a part of a team of dedicated professionals
- International, passionate (and fun) working environment
- Pet-friendly environment
- Hybrid work policy