Own and improve CLTV, ARPU, retention, and engagement metrics
Take ownership of lifecycle channels (email, SMS, push, in-app, subscriptions, outbound)
Build and continuously optimize a unified omni-channel customer journey
Design and scale onboarding, retention, churn prevention, and win-back systems
Identify and execute pricing, loyalty, and cancellation flow optimizations
Run structured A/B testing and cohort analysis with statistical rigor
Build business cases and forecast lifecycle-driven revenue growth
Align Marketing, Product, App, and Finance around retention strategy

4+ years in lifecycle, retention, subscription, or customer value roles
Proven track record improving CLTV, ARPU, or retention in a measurable way
Advanced data literacy — segmentation, churn prediction, uplift modeling, forecasting
Deep understanding of subscription economics and pricing mechanics
Experience managing complex multi-channel lifecycle programs
Ability to translate raw data into executive-ready commercial narratives
Strong ownership mindset and comfort in high-accountability environments
Player-coach mentality — strategic thinker who is not afraid to execute hands-on

Hybrid work model – 3 days in the office (Vilnius) or fully remote if based elsewhere
Full ownership of a core revenue function with measurable business impact
High autonomy to design and build scalable lifecycle systems
Opportunity to grow into a team lead role overseeing Engagement and Monetization
Access to cross-functional support from Marketing, Product, Data, App, and Finance
An ambitious environment where performance and ownership matter

Lifecycle & Retention Marketing Manager

Key skills