Regional Sales Manager

Role Overview

• Drive Sales: Partner with the VP, cross-functional teams, brokers, and distributors to develop and execute Oatly’s retail sales strategy across multiple categories in the West retail channel
• Build Strong Retail Relationships: Establish and maintain credible, trust-based relationships with key retailers, brokers, and distributor partners. Communicate consistently and effectively
• Execute Sales Plans: Develop and implement distribution goals, promotional calendars, and trade spend strategies aligned with company guidelines and customer needs
• Forecasting & Performance: Own and deliver accurate customer sales forecasts, distribution targets, profitability assessments, and trade spend metrics
• Customer Management: Stay organized on customer-specific distribution, pricing, promotion, and strategic plans. Ensure timely internal communication directly or through trade management and planning systems. Establish a regular cadence for sharing insights internally and with customers—covering updates, new item progress, promotional evaluations, and strategic recommendations
• Category & Sales Presentations: Own category review cycles for your accounts. Leverage syndicated data (SPINS, Nielsen, IRI) and internal insights to develop compelling, fact-based sales presentations that drive distribution and innovation
• Trade & Marketing Execution: Oversee demand forecasts, shipment planning, promotional/trade management, and shopper marketing initiatives
• Cross-Functional Collaboration: Work closely with Sales Strategy, Category Management, Customer Service, Demand Planning, and Shopper Marketing to deliver cohesive retail execution
• Broker Management: Develop clear goals for brokers, maintain regular check-ins, and conduct 1–2 in-person market visits per region annually to drive accountability and alignment
• Team Collaboration: Foster a collaborative culture across the retail sales team, share best practices, and stay open to learning and growth
• Event Participation: Represent Oatly at regional and customer-specific trade shows, team off-sites, and internal training sessions

Requirements

• Minimum of 4+ years in retail sales/sales management / Grocery experience in the CPG industry
• Reside in the Northeast, near a major airport
• Prior experience calling on and managing customers such as AHOLD, Market Basket, Wakefern, and New York Metro distributors
• A solid understanding of multiple distribution methods to get to customers, such as direct shipping and various 3rd party suppliers like UNFI / KeHE / DPI
• Experience successfully working with and managing brokers
• Category management understanding and knowledge using syndicated data sources (SPINS, Nielsen, IRI) to support fact-based selling
• Strong ability in PowerPoint and Excel, and would consider yourself a data-savvy sales professional
• Excellent organizational and communication (written, verbal, and virtual) skills with close attention to detail
• Thorough understanding of trade math, promotional planning, and forecast rationale
• Strong ability to communicate and present clearly and effectively
• Strong critical thinking, problem-solving skills, and a desire to bring creative solutions to business opportunities
• Passion for relationship building across teams as well as with external broker partners, buyers, and distributors
• Motivated, proactive, enthusiastic, and positive even during stressful times (we love what we do, but not every day is a walk in the park)
• Highly organized and capable of managing multiple priorities in a remote work environment
• Excitement to get into the market and travel for customer meetings, trade shows/conferences, and market visits (estimated 50% travel time).

Benefits

• flexible vacation (take it when you need it)
• pet insurance
• paid volunteer days off throughout the year
• free six packs of oatmilk
• genuinely great coworkers who are rooting for each other and the company to thrive.