Perform Scientific Campaign Analysis: Produce detailed write ups that evaluate success against original hypotheses, including context like unforeseen market factors.
Track Growth Performance: Own the weekly tracking of the core marketing funnel: sign ups, funded accounts, and cost per funded account.
Evolve Attribution Modeling: Shift the team’s understanding away from last click bias to recognize the value of brand ads, content, and multiple touchpoints.
Automate Performance Reporting: Build automated dashboards that track conversion rates, CPA per channel, and year on year growth trends.
Standardise Data Hygiene: Create and maintain a clear glossary for marketing metrics, ensuring everyone has the same definition for a funded customer.
Enable Team Self Service: Develop customizable Metabase views that allow marketing managers to chop up data by day, week, or month independently.
Drive Experimentation: Support robust A/B testing by building hypotheses, measuring statistical significance, and recommending clear next steps.

Scientific Mindset: You don't just report numbers; you provide a report that thinks critically and translates data into a clear recommendation.
Performance Marketing Expertise: Deep understanding of the marketing funnel and the ability to tie funded accounts back to specific acquisition channels.
Technical Tooling: Experience with Metabase or similar BI platforms, with the ability to integrate siloed data from tools like Amplitude or Customer.io.
Actionable Insight: A focus on finding scalable levers. You avoid useless deliverables in favor of insights that drive AUM growth.
Data Skepticism: You understand the limitations of data and know when to triple check numbers versus when to rely on common sense.
Stakeholder Influence: You can handle situations where data conflicts with intuition by presenting evidence that lands effectively in team channels.
Nice to Have Experience with Python or R: While not required, the ability to perform more advanced statistical modeling or predictive forecasting would be a significant advantage.
Fintech or Investment Sector Background: Prior experience working within a regulated financial environment or a high growth B2C fintech startup.

Impact from day one: Your recommendations will directly influence marketing spend and channel prioritization.
Room to grow: We’re scaling fast, and there’s plenty of opportunity to take on more responsibility as the marketing function evolves.
Transparent and open culture: From regular team updates to open Slack channels, we keep communication honest and decisions collaborative.
Supportive team: You’ll join a team of motivated people who care about what they build and how they build it.
Remote and flexible: Work from wherever suits you best. We care about outcomes, not time zones.

Marketing Analyst

Key skills