Develop and execute a comprehensive demand generation strategy that consistently delivers high-quality leads, accelerates pipeline growth, and drives measurable revenue impact across the full buyer journey
Plan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, working closely with sales to develop personalized campaigns and coordinated multi-channel touchpoints
Own paid advertising, retargeting, and digital marketing initiatives across channels (LinkedIn, display), managing budget allocation and optimizing campaigns for measurable ROI
Leverage HubSpot to build sophisticated marketing automation workflows, lead scoring models, email nurture campaigns, and attribution reporting while maintaining seamless sales integration
Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize marketing efficiency

4-6 years of experience in growth marketing, demand generation, or performance marketing roles, preferably in B2B SaaS
Proven track record of developing and scaling successful demand generation programs that drove measurable pipeline and revenue growth
Deep expertise in ABM methodologies and enterprise marketing strategies
Strong performance marketing skills with demonstrated ability to optimize paid channels for ROI
Advanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integration. You will be the marketing liaison for HubSpot, working closely with Operations.
Data-driven mindset with strong analytical skills and experience with marketing attribution

Collaboration with a forward-thinking team where new ideas come to life, experience is valued, and talent is incubated.
Competitive salary
High-quality health benefits
401(k) with employer match
Career growth opportunities
Unlimited paid time off
Company-issued laptop (choice of Mac or PC)
Professional development budget

Director of Demand Generation

Key skills