Product Marketing Manager

CyberArk, a Palo Alto Networks company, is the global leader in identity security, trusted by organizations around the world. They are seeking an experienced Product Marketing professional to act as a subject matter expert, create impactful messaging, and drive go-to-market efforts for their offerings in machine identity security.

Responsibilities:

• Create impactful and differentiated product positioning and messaging
• Conduct qualitative and quantitative research to deliver market insights
• Lead go-to-market efforts for product launches and develop marketing / sales enablement material for new product initiatives
• Produce impactful sales enablement resources for sellers, sales engineers and partners
• Collaborate closely with solutions marketing and brand experience teams on demand generation, content marketing and thought leadership initiatives
• Serve as subject matter expert, developing and presenting collateral for CyberArk customer events, webinars and industry events
• Work cross-functionally to inform product strategy

Requirements:

• Bachelor's/Master's in business, marketing, or technical degree (i.e. computer science, engineering, Information Technology, etc.)
• 3-5 years of professional experience in security, marketing, sales engineering, sales enablement and/or product management (open to candidates with developer experience who are interested in making the transition to product marketing)
• Passion for the cybersecurity space
• Ability to communicate effectively verbally and in writing
• Ability to articulate / align technical features to customer needs
• Experience with market research is a significant plus
• Ability to work in a dynamic environment and solve problems with a positive attitude