Wholesale Marketing Programs Manager

Holistic Industries is a cannabis company seeking a Wholesale Marketing Programs Manager to lead the strategy and execution of marketing programs aimed at enhancing retail performance. This role involves collaborating with sales and dispensary partners to ensure effective brand presence across wholesale channels and to drive revenue through targeted marketing initiatives.

Responsibilities:

• Drive wholesale revenue through smart, sales-focused marketing programs
• Build and manage promotional calendars aligned with sales goals, product launches, and inventory needs
• Manage key platforms like Dutchie, iHeartJane, Springbig, Sparkplug, and Weedmaps
• Own digital retail presence (menu ads, promos, merchandising)
• Support budtenders and dispensaries with campaigns, contests, and marketing assets
• Track campaign performance (ROI, sell-through, engagement) and optimize based on data insights
• Partner cross-functionally to keep programs on-brand, compliant, and running smoothly

Requirements:

• 5+ years of experience in brand, retail, or wholesale marketing (cannabis experience preferred)
• Experience working with CRM tools (Salesforce) and strong data analysis skills
• Proven ability to manage multiple campaigns and priorities in a fast-paced environment
• Strong project management and cross-functional collaboration skills
• Data-driven mindset with strong problem-solving abilities
• Excellent communication skills
• cannabis experience