Own conference and field marketing strategy, including event selection, goal-setting, speaking opportunities, and budget allocation tied to pipeline and ROI.
Lead end-to-end execution across conferences and events, managing vendors, booth logistics, travel coordination, staffing plans, merchandise, inventory, and on-site support.
Build and enforce disciplined playbooks for pre-event planning, lead capture, CRM tracking, marketing follow-up, and sales handoff to maximize lead conversion.
Launch and scale hosted side events and activations tied to strategic priorities.
Analyze performance data to continuously refine event mix, improve conversion rates, and increase pipeline generated per event.
Partner closely with Business Development team and leadership to ensure field efforts align tightly with revenue priorities.
Represent GovWell at regional and national events, ensuring we show up polished and prepared for prospects and customers.

3+ years of experience in field marketing, event marketing, or demand generation with direct ownership of conference strategy and execution.
Proven ability to generate pipeline in a B2B sales environment with an in-person, go-to-market motion.
Strong operator who can manage high event volume and many moving pieces without sacrificing quality.
Revenue-minded and ROI-driven, focused on pipeline and conversion efficiency.
Data-driven and comfortable using Salesforce and marketing systems for tracking and attribution.
Clear and direct communicator who drives cross-functional alignment and partners well with other business units.
Comfortable traveling regularly and representing GovWell professionally with public sector prospects.
Able to oscillate between strategy and execution, with no task too small to take on.
Systems thinker who enjoys creating playbooks, standardizing processes, and documenting improvements.
Calm under pressure and comfortable in live event environments, able to troubleshoot in real time, and take ownership when things go wrong.
Strong alignment with our Core Values.

Senior Field Marketing Manager

Key skills