Lead the development and execution of integrated media strategies (TV & Digital) across both DTC/Patient and HCP audiences, supporting brand objectives.
Serve as the media thought leader across the organization, educating stakeholders on evolving platforms, performance metrics, and innovative strategies.
Ensure media plans fully integrate as part of a greater omnichannel go-to-market approach.
Partner closely with brand teams to understand brand strategies and ensure seamless execution according to media briefs and plans.
Oversee media agency partners in the development, execution, and optimization of media plans across all digital channels (e.g., programmatic, social, paid and organic search).
Own accountability for media performance, ensuring investments deliver optimal impact by continuously refining strategies and execution for maximum effectiveness.
Collaborate with the Omnichannel measurement team, define media KPIs aligned to business goals and co-lead measurement frameworks for performance reporting.
Represent media strategy in executive-level discussions and provide regular updates to senior commercial leadership.

Minimum of 10 years’ media healthcare experience (agency or client) with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech, or healthcare industries.
Deep understanding of both HCP and DTC/patient media landscape, digital media, TV (Linear, Connected) channels and platforms, social media, SEO, omnichannel optimization/orchestration with other channels.
Proven experience leading integrated media campaigns with a heavy focus on digital healthcare channels (paid, owned, earned) and TV (Connected, Linear, etc.)
Strong command of media performance metrics and identity resolution tools, vendors (IQVIA, Crossix).
Excellent communication skills, with the ability to influence at all levels of the organization, ability to translate complex information into simple plans.
Strong ability to drive insights from measurement tracking to drive action that increases brand impact.
Experienced leader of cross-functional teams, and in being a member of a cross-functional team.
Work with agility
improve media processes, ways of working both internally and externally, work smarter and more efficiently.
BA/BS required
MBA preferred

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short
and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation

Director, US Media Strategy

Key skills