Design and optimize member engagement strategies across Solera’s client portfolio
Serve as a strategic advisor to clients, shaping enrollment strategy and sharing performance insights
Translate client goals, member populations, and program offerings into targeted marketing plans
Present strategies and results to senior stakeholders; build trust and influence decision-making
Lead end-to-end campaign strategy across email, SMS, direct mail, and phone channels
Partner with Marketing Operations to execute campaigns with high quality and compliance
Own enrollment forecasting and performance metrics (conversion, cost-per-enrollment, ROI)
Drive continuous testing across messaging, targeting, and channel mix to improve performance
Define KPIs and translate campaign data into actionable insights
Apply segmentation and behavioral insights to improve targeting and engagement
Identify trends and optimization opportunities; foster a test-and-learn culture

8–12 years of experience in B2C or B2B2C marketing, with deep expertise in multi-channel campaign strategy
Proven success driving measurable acquisition or enrollment outcomes
Strong experience with email, SMS, and direct mail
Exceptional client-facing skills; able to influence health plan or employer stakeholders
Highly analytical; comfortable owning performance metrics and translating data into action
Experience operating in complex, multi-client environments with regulatory constraints
Healthcare experience preferred; familiarity with HIPAA/TCPA a plus

Director of Enrollment and Engagement Marketing

About this role