About this role

Build and execute a content strategy designed to reach and resonate with executive audiences
Develop thought leadership positioning for UpKeep that speaks to operational efficiency, capital planning, and digital transformation
Create and run a webinar program targeting executive audiences
Own the end-to-end experience of upkeep.com
Manage all product pages to communicate value clearly
Develop and execute a content roadmap spanning various formats
Own UpKeep’s SEO strategy and execution
Maintain and evolve UpKeep’s presence on social media
Define content workflows and internal review processes

5+ years in content marketing, brand, or digital marketing
At least 2 years in B2B SaaS or a comparable enterprise software environment
Demonstrated experience creating content for senior buyers: directors, VPs, or C-suite personas
Experience planning and running webinar programs
Track record of growing organic traffic and building content programs from strategy to execution
Demonstrated current use of AI tools in content production, research, or SEO workflows

Brand & Content Marketing Manager

Key skills