Brand & Content Marketing Manager

UpKeep is a fast-scaling SaaS company focused on reinventing how maintenance operations run through AI-powered solutions. The Brand & Content Marketing Manager will lead the development of content strategies aimed at engaging executive-level buyers while maintaining credibility with frontline users, overseeing various digital channels and brand campaigns.

Responsibilities:

• Build and execute a content strategy designed to reach and resonate with director, VP, and C-suite buyers in asset-intensive industries
• Develop thought leadership positioning for UpKeep that speaks to operational efficiency, capital planning, and digital transformation at the leadership level
• Create and run a webinar program targeting executive audiences: recruiting guest speakers, building co-branded content, and ensuring programs are tied to pipeline
• Work with the team to identify the right tone, formats, and channels that earn executive attention without alienating the practitioner base
• Own the end-to-end experience of upkeep.com, including site structure, messaging, navigation, UX, and design consistency
• Manage all product pages to clearly communicate value and differentiate UpKeep at both the operator and decision-maker level
• Develop and execute a content roadmap spanning blog, customer stories, video, and branded design, using AI to accelerate research, briefing, and first-draft production
• Prioritize formats that build credibility with executive buyers: in-depth reports, benchmark data, executive interview series, and webinar recordings
• Use AI tools to accelerate content repurposing across channels, turning a single webinar or report into blog posts, social clips, email copy, and more without proportional increases in headcount
• Ensure all content reflects a consistent brand voice that works across the buying committee, from the technician to the CFO
• Own UpKeep’s SEO strategy and execution: keyword targeting, on-page optimization, backlink development, and traffic performance reporting, leveraging AI tools to identify opportunities and automate analysis at scale
• Vet, select, and manage SEO vendors or agencies where relevant
• Tie SEO work to measurable outcomes including traffic growth, lead volume, and pipeline attribution
• Maintain and evolve UpKeep’s presence on LinkedIn, YouTube, and emerging channels
• Build coordinated brand campaigns that connect across blog, social, video, and webinar programs
• Develop an executive social strategy, including content that supports UpKeep leaders building their own thought leadership presence
• Define content workflows, publishing cadences, and internal review processes, building AI into production steps to increase team output without sacrificing quality
• Partner closely with Product Marketing on launches, campaigns, and positioning
• Work with Sales and Customer Success to source customer stories and identify executive reference opportunities
• Coordinate external partners (Web, SEO, designers, production vendors) to execute key programs

Requirements:

• 5+ years in content marketing, brand, or digital marketing, with at least 2 years in B2B SaaS or a comparable enterprise software environment
• Demonstrated experience creating content that targets senior buyers: directors, VPs, or C-suite personas
• Experience planning and running webinar programs, including executive-level events
• Track record of growing organic traffic and building content programs from a strategy through to execution
• Demonstrated current use of AI tools in content production, research, or SEO workflows. Be ready to talk through how you use them and what the output difference looks like
• Strong editorial judgment with the ability to write and edit at a high standard across multiple formats and audience levels
• Deep understanding of content SEO, including keyword research, on-page optimization, and how content drives pipeline
• Comfortable with data: able to pull insights from analytics platforms, build a content performance report, and use data to make decisions
• Hands-on experience with CMS platforms, marketing automation, SEO tools, and AI writing and research tools. Active use of AI in your current workflow is required, not a plus
• Strong project management skills and a clear track record of shipping work on time across multiple concurrent priorities
• Ability to translate technical product capabilities into language that resonates with executive and operational audiences