As our Demand Generation Specialist, you will help develop and drive demand generation programs, supporting customer expansion and new customer acquisition efforts.
You will be responsible for building, managing, and reporting on multi-channel programs that drive conversions, customer engagement, platform adoption, and expansion opportunities.
Build and enhance email marketing programs that drive customer expansion, retention, and product adoption.
Create customer-centric, data-driven email experiences to improve usability, engagement, and key metrics (MAA, monthly active users (MAU), transactions etc.).
Use Salesforce Marketing Cloud to develop, test, deploy, and report on solution and partner-led email journeys.
Collaborate with cross-functional teams to translate customer insights into effective lifecycle experiences.
Design, manage, and optimize multi-channel account-based marketing campaigns supporting acquisition and expansion (via ZoomInfo Marketing platform, LinkedIn, and other channels).
Analyze and report on campaign performance against baseline performance metrics, delivering insights and optimization recommendations.

3 years of digital marketing or demand generation experience, ideally in a B2B environment.
Experience managing marketing programs for multiple stakeholders and collaborating effectively across cross functional teams.
Experience with Salesforce Marketing Cloud (preferred), including email automation, journey building, and reporting.
Demonstrate success in running account-based marketing programs via paid advertising and email marketing.
Ability to identify customer and intent signals and translate them into actionable, data-driven marketing activities.
Strong understanding of paid media and email marketing metrics and how to apply them to optimize performance.
Experience with product or behavioral analytics platforms (e.g., Amplitude) and experimentation frameworks preferred.
Experience in analytics tools (Google Analytics, PBI, etc.) and a track record of making data-informed decisions.
Excellent project management skills, with the ability to manage timelines, stakeholders, and deliverables.

Medical and Dental Care
Employee & Family Assistance Program
RRSP/DPSP Retirement Savings Plan with Company Matching
Life and Disability Insurance
Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave
Employee Discount Program

Demand Generation Specialist

Key skills