Digital Marketing Coordinator

Role Overview

• Create, update, and optimize product listings with accurate descriptions, images, and keywords
• Submit and track promotional, event, and marketing forms within Amazon Vendor/Seller Central
• Monitor account health, sales performance, and inventory levels
• Coordinate with supply chain and marketing teams to ensure timely fulfillment of promotions
• Manage advertising campaigns (e.g., Sponsored Products, Sponsored Brands) and analyze results
• Update product pages, pricing, and inventory in Shopify to maintain multiple online storefronts
• Coordinate creative requests for new product imagery, banners, and promotional graphics
• Ensure site design, copy, and visuals meet brand guidelines and provide a consistent customer experience
• Test and troubleshoot site changes to ensure functionality and mobile optimization
• Create promotional campaigns, discount codes, and landing pages
• Review analytics to assess site performance and implement improvements
• Support influencer and affiliate partnerships by coordinating product, tracking posts, and gathering performance data
• Develop, schedule, and publish content across paid and organic website partners
• Coordinate creative needs for ads, social content, and landing page assets with design/copy
• Monitor performance metrics to recommend optimizations
• Maintain brand consistency across all external digital placements
• Research emerging platforms, trends, and competitor activity to identify opportunities
• Coordinate timelines and deliverables for product launches, promotions, and seasonal campaigns across digital touchpoints

Requirements

• Experience in Amazon Vendor/Seller Central
• Experience in Shopify’s e-com platform
• Experience running advertisements on Google, Meta, or similar platforms
• Familiarity with digital marketing strategies and e-commerce best practices
• Comfort with Microsoft 365 suite
• Comfort with new technology and software programs
• Knowledge of the Adobe suite or Canva is an asset
• Understanding of the context of Consumer Packaged Goods & Speciality Coffee industries preferred

Benefits

• Comprehensive health and dental benefits plan
• Group RRSP plan
• Green transportation subsidy
• Product discounts