Advanced Google Ads architecture: You don’t rely blindly on "Performance Max" or Google’s recommendations. You build granular, manual campaign structures ("Classic Search") to retain maximum control over keywords, negatives and bidding.
Shopping & feed intelligence: You manage Google Shopping not only by ROAS but via data feeds. You optimize titles, attributes and custom labels based on pricing strategies, margins and availability.
B2B niche targeting: You understand that B2B behaves differently. You find ways to specifically identify B2B decision‑makers — including beyond the obvious keywords. You leverage first‑party data to eliminate wasted reach and ad spend.
"Growth hacking" & edge cases: You know the tricks and techniques that aren’t in any textbook. You test scripts, alpha/beta experiments and unconventional retargeting funnels to secure a decisive competitive advantage.
Tracking & attribution: You ensure we aren’t flying blind. You validate conversion data (server‑side) and maintain a clean data foundation so our bidding strategies are based on real, reliable values.

At least 5 years of intensive, hands‑on experience managing large budgets and complex account structures.
You understand the challenges of long sales cycles, complex products and B2B client targeting.
You are an expert in Google Ads, Microsoft Ads and Meta Business Manager.
You can manipulate feeds (e.g., Channable) and fix tracking issues in GTM yourself.
You critically scrutinize click prices (CPCs) and conversion rates.
You optimize for contribution margin (profit), not just revenue.
You are a doer who works directly in the account — you don’t need an agency to build your reports; you outperform them.

Attractive and competitive salary package
Impressive company premises with modern office environments and top‑tier digital equipment
Employee discounts on stylish and ergonomic office furniture
Enjoy a comprehensive range of employee benefits for health and mobility (egym, company bike, EV charging, Deutschlandticket)
On‑site staff kitchen for preparing your lunch
Complimentary beverages such as barista coffee and healthy snacks
Free parking spaces available for our team directly at the locations

Senior Performance Marketing Manager – Lead SEA

Key skills